Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright and Intellectual Property, Internet Law and Social Media Marketing)
Well, now you can. This user-friendly guide gives an insight into all the legal aspects of branding, and provides an invaluable aid for any small to medium-sized business. Once you get to grips with the relevant issues, you rsquo:ll know how best to position your business for long-term success.
Even if you don rsquo:t aspire to be a brand, you rsquo:ll find this handbook indispensable in helping you sidestep all manner of common legal problems and pitfalls in business. You will discover:
·: : : : how to avoid infringing on the copyright, design and trade mark rights of others
·: : : : the most effective ways to use domain names and search engine optimisation
·: : : : why it rsquo:s important to lsquo:own rsquo: names, logos, slogans, designs and innovations, and how to go about this
·: : : : how to retain the rights you need when engaging staff or outsourcing
·: : : : when to avoid making information public so you don rsquo:t lose valuable rights
·: : : : how to manage your reputation in the digital word-of-mouth environment of social media
*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
Formats for this Ebook
|Required Software||Any PDF Reader, Apple Preview|
|Supported Devices||Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.|
|# of Devices||Unlimited|
|Flowing Text / Pages||Pages|
|The message text*:|