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Book Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright and Intellectual Property, Internet Law and Social Media Marketing)

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Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright and Intellectual Property, Internet Law and Social Media Marketing)

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    Available in PDF - DJVU Format | Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright and Intellectual Property, Internet Law and Social Media Marketing).pdf | Language: ENGLISH
    Shireen Smith (Author)

    Book details


Would you like to have access to the same legal expertise that the world rsquo:s top brands use to make their products and services stand out from the competition?

Well, now you can. This user-friendly guide gives an insight into all the legal aspects of branding, and provides an invaluable aid for any small to medium-sized business. Once you get to grips with the relevant issues, you rsquo:ll know how best to position your business for long-term success.

Even if you don rsquo:t aspire to be a brand, you rsquo:ll find this handbook indispensable in helping you sidestep all manner of common legal problems and pitfalls in business. You will discover:


·: :  :  : how to avoid infringing on the copyright, design and trade mark rights of others

·: :  :  : the most effective ways to use domain names and search engine optimisation

·: :  :  : why it rsquo:s important to lsquo:own rsquo: names, logos, slogans, designs and innovations, and how to go about this

·: :  :  : how to retain the rights you need when engaging staff or outsourcing

·: :  :  : when to avoid making information public so you don rsquo:t lose valuable rights

·: :  :  : how to manage your reputation in the digital word-of-mouth environment of social media
4.2 (5523)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 294 pages
  • Shireen Smith (Author)
  • Rethink Press Limited (11 Sept. 2012)
  • English
  • 7
  • Business, Finance Law

Read online or download a free book: Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright and Intellectual Property, Internet Law and Social Media Marketing)

 

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